Customer Based Design Slide Index

• Title Slide
• Relation to Design Process
• A Spectacular Product Failure
• Customer Needs & Specifications
• Goals of Customer Needs Lecture
• Who are your customers?
• Types of Customers
• Defining Customer Needs
• Obtaining Raw Customer Data
• Guidelines for Customer Interviews
• Customer Statement Exercise
• Interpreting Customer Statements
• Example Interpretation
• Example Interpretation
• Rank Importance of Needs
• Review of Customer Needs
• Converting Needs to Specifications
• Metric = Measurable
• Establishing Target Specifications
• Initial Definition of Metrics
• Metric Guidelines
• Metrics Exercise
• Competitive Benchmarking
• Example Benchmarking Chart
• Target Product Design Specification
• Example Target PDS
• Create a Comprehensive Specification
• Common Problems with Product Specifications
• Review the PDS
• Contributions to Your Report
• Where to Go for Additional Information

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