Guidelines for Customer Interviews
- Interview 10 - 50 customers
- Prepare a script
(But don't be afraid to wander from it)
- Walk us through a typical use session.
- What do you like about existing products?
- What do you dislike about existing products?
- What factors do you consider when choosing a product?
- What improvements would you make on a product?
- Use visual stimuli & props
- Surprises? Latent needs?
- Note nonverbal information
- Follow up with thank-you notes
Photo Courtesy DRM Associates