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Common Problems with Product Specifications

  • Not enough specifications
    (Can't tell which product concept is best)
  • Indefinite metrics
    • Good: Height (dimension) Width (dimension) Depth (dimension)
    • Poor: Size: Small (units: subjective)
  • Inadequate competitive benchmarking
  • Specifications aren't linked to customer needs
  • Concept selection not based on the specifications
Auger-Style Concrete Pump