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Attributes of Concept Selection

  • While concept generation is easy (and fun), concept selection is difficult (and fun)
  • You never have enough information; must make informed decisions regardless
  • You will likely have to do estimation, analysis and some prototyping to fill in some blanks of the selection matrices
  • You may develop new concepts during the selection process
  • Documenting your selection process is nearly as important as the result

Rodan's "The Thinker"
(Image from wikipedia, http://en.wikipedia.org)