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Common Problems:
Concept Selection

  • Forgetting the customer
  • Selection chart criteria don't correspond to PDS
  • Avoiding analysis or prototyping to rank a concept
  • Not buying into the process as a team
  • Running with the first idea
  • Letting an aggressive team member decide
  • Letting a manager decide
  • Not enough concepts

Head-On Train Collision
"The Crash At Crush", 1896